Recently we were here in Germany watching scenes from the flash flooding in Istanbul. A day later we heard from our hotel partners in Istanbul that the tremendous damages caused by the flooding had greatly affected the hotels there. Since some of the hotels were not operative anymore, we at Acentic stopped monthly movie invoicing until they got repaired and back up and running. This is an example of the customer care that Acentic exhibits.

In fact, rule number three on Acentic’s "20 sales rules" is to Know the Customer (including the culture). We feel it is our duty to know what is happening in the world and especially in the world of our customers. When disaster hits, as it did recently in the case of Istanbul, the people working at Acentic care.

Acentic wishes for fascinating Istanbul and its hotels there to recover soon from a catastrophe. We vow to continue learning about our customers and paying attention to what is happening in their worlds.

This week Acentic sat in the Duesseldorf International Airport at Starbucks and did some real international business. Over some coffee we formalized our partnership with Covecolor, our distributor from beautiful Tahiti. Covecolor is going to help spread Acentic’s global reach to Polynesia by introducing our iTV systems to the Tahitian hotel market. We are looking forward to our work with Covecolor and some work trips to paradise won’t be so bad either.