Last night I slept in a major airport hotel in order to catch an early flight in the morning. Despite current economic conditions, the hotel was very busy, with many taking advantage of the great public areas- catchy design and well laid out catering for those that wanted a bar experience, lounge experience or business area. The in-room experience was however in stark contrast to the public areas. There was only an old and extremely small CRT with a remote control that belonged to another age and no interactive TV. Several light years away from the hotel’s claim to be contemporary and to give guests a comfort level similar to that of their own home. It is in fact, interesting that a minority of hotels have decided to move away from interactive TV and video on demand claiming it to be outdated and non-economical. A look at the real world shows quite the contrary: Never have so many consumers had access to true video-on-demand at home, with millions benefiting from on-demand services provided by the PayTv and Telco operators. For example, UPC Netherlands reported 34 million VoD streams in 2008 which is approximately 3 to 4 sessions a month for its subscribers. Clear evidence that video-on-demand, or non-linear V as it is sometimes called, is becoming a given for consumers with a clear willingness to subscribe and pay for such services. Ignoring this could lead some hotels to be increasingly disconnected from their guests' needs.