"The current economic crisis is creating unprecedented challenges and opportunities for hoteliers, resulting in the greatest repositioning of wealth since the 1930s," said Jim Butler, author of www.HotelLawBlog.com and chairman of the Global Hospitality Group. Acentic has learned valuable lessons from its years of experience in the hotel technology industry that help us do well in this economy.  We know that hotels have to define differences and create unique experiences for guests, but how do you do that unless your hotel has the biggest fish tank in the world (Radisson Berlin) or your hotel is made of ice (Hotel De Glace, Quebec).  If you’re not one of the world’s most unique “gimmick” hotels, you have to differentiate by knowing what the guest wants in their room before the guest even knows it.  This is done with technology advancements such as on-demand, interactive TV with perfect picture quality, user-friendly interface and innovative content.  This is what Acentic is helping hotels achieve with our Panorama iTV system – we have the content research and technology to provide the channels and on-demand content that guests want in order to keep the hotel one step ahead of the guest expectations, in a sense we’re helping hotels shape the guests’ expectations by providing the in-room technology that they didn’t even know they needed until they checked-in. By differentiating the hotel with enhanced in-room technology, hoteliers that have chosen Acentic Panorama have seen increased revenue up to 30%.  According to Cable and Satellite International, in Western Europe over 60% of homes have digital TV, so of course these people would expect at least that in their hotel room. Acentic Panorama aims to give them the very best of what they have at home but also going beyond what is in their living room to put the hotel room entertainment system ahead of the consumer world.  This is the way to ensure high take up rates, guest satisfaction, ROI, and differentiation among a sea of hotels all struggling in this economy.