Wednesday, May 13, 2009
by Alistair R. B. Forbes
What event is happening this week where you can see Quentin Tarantino’s new movie? It’s the same place that was featured on the HBO show, Entourage, when the boys screened their movie there; it will be the place that screens Heath Ledger’s very last film and this week it will host all of Hollywood’s elite? The answer is: Cannes Film Festival, one of the oldest, most influential and prestigious film festivals in the world. This year Acentic will be there! Well, we’ll be there with our digital TV system in the hotels of Cannes showing a new trailer area on the hotel’s TV system to coincide with the festival.
Acentic’s all new Welcome Page now includes a dedicated movie trailer area. Acting as the ‘default’ page on the iTV platform, this page is enabled the minute the guests are checked into their room, meaning that as soon as they step into their bedroom, they know exactly what great movies are playing in the hotel.
It’s good for the hotel because the Welcome Page is a great platform to support the hotels branding and brings with it the additional dynamic of playing movie trailers helping to increase revenue. It’s also good for the guest because they need to stay on top of what films are out there if they’re going to be rubbing elbows with Francis Ford Coppola and Brad Pitt.
Cannes visitors (whether they are launching a film, career or reputation or just visiting in the hopes of running into celebrities) can relax in their room and check out the trailers for new films that are available to watch on demand.