The bundling of hotel in room services is a real area of growth. Where we are bundling TV services with High speed laptop connectivity for an all inclusive price, the total income increase is between 20 and 30%. We can assume that the increase in price is driven by the traveler who brings his or her own laptop and decides to plug into email, knowing that he or she can get free (perceived ) films. OR…and more likely, is it the movie watcher who is traveling for work and has his or her company paying all expenses. I’d like to think that its neither and instead it is just good marketing.

I was debating this behavior during my monthly cup of tea with the good Archbishop and I must say, I thought his interest lay in his kindness towards my enthusiasm. Lo and behold, just this morning he has announced his very own bundling of services. To keep up with modern day living habits, he has introduced a two in one wedding and baptism liturgy in an endeavour to make peace with families “living in sin“. He’s marketing it as a “Hatch and Match” ceremony allowing couples to have their children baptized straight after the wedding. So he learnt a little bit from me…..but I need to learn a bit from him about pricing…his bundling price is £272!!