Wednesday, October 14, 2009
by Alistair R. B. Forbes
Mobile Applications
Since the launch of the iPhone and many of its competitor products, thousands of mobile application companies have sprung up across the globe hoping to cash in on the mobile gold rush. They develop games, gadgets and genuine working applications. Some of these will survive, many won’t for various reasons; bad luck, bad products, and shallow business models such as, “doing it for the sake of it”. What it does prove however, is that the mobile device is fast becoming a tool designed to increase productivity. Thousands of widgets are freely available allowing developers to adapt web sites to mobile devices. Widgets are fast becoming the hot new thing, so we should all learn what they are. Widgets are very powerful but light web programs, which developers can easily modify to create their own applications.
Does this apply to Acentic’s presence the hotel industry? Absolutely! Acentic has created a radiant HSIA administration and reporting tool that is an easy to use, touch button web based interface. It allows hotel staff to interact with the administrative tool via the web using all mobile devices. Imagine the revenue manager taking a quick peek at HSIA revenue stats on his way to a board meeting, or even in the meeting. The technical director can check the HSIA network status at 3am because he can’t sleep worrying, or even the conference organiser can allocate HSIA conference access whilst waiting for a meeting with his next client. Mobile applications are changing the way people do business everywhere and understanding the value of them while building things that work with them, Acentic is allowing hotels to stay productive and increase their effectiveness. This is an example of Acentic’s 8th Rule of Selling, “Solve Problems and Create Profitable Opportunities.”