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About Roger Crellin

Roger was Chief Operating Officer at Acentic and brought to the Hotel Industry of Europe a deep and broad spectrum of multimedia experience in combination with a fresh multicultural influence. Having worked in and around hotels for some 20 years, he epitomizes the motto “think like a hotelier”.

Friday, October 16, 2009

H.R.H. Prince Philip is Absolutely Correct

by Roger Crellin

I am willing to bet that this is probably the first blog in the world to have this heading... However the Prince said in a YouTube video during his Design Council Awards what we all know; that is that the average TV remote is too smart for its own good.  See the video here: http://news.yahoo.com/s/afp/20091010/wl_uk_afp/britainroyalstelevisionoffbeat

I recently attended a major global ICT (Information Communications Technology) trade fair where I came across a TV manufacturer’s stand with a whole display of their remote controls from past years. It was fascinating for a moment.

At Acentic we say that we have less than two minutes for the hotel guest to navigate the remote and the GUI (Graphical User Interface). That is why we do not use the standard TV remote.  Don’t get me wrong we respect our TV suppliers enormously, however the remotes are made for consumers who have time to lie on the living room floor to read instructions. Acentic is currently challenging its already KISS remote for the next version. If you have longer than two minutes watch this insightful video on design, if not don’t worry because our R&D have already watched it for you: http://www.youtube.com/watch?v=0W8lESZ2XNg

P.S. An easy to use TV remote is one less guest issue. Happy button pressing!

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