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About Alistair R. B. Forbes

Alistair Forbes, who served as Acentic´s CEO for seven years,  is a highly experienced and creative international managing director with 30 years experience in both retail and business-to-business environments.

Monday, December 07, 2009

Is 3D on its way?

by Alistair R. B. Forbes

Well, James Cameron’s Avatar is arriving in Cinemas across the world on December 18th. (He’s the guy that brought us Terminator, Alien, True Lies and Titanic to name but a few). This is the biggest 3D film so far. I tried to read the synopsis but gave up…

“Since humans are unable to breath the air on Pandora, they have created genetically-bred human-Navi hybrids known as Avatars. They are living breathing bodies controlled by a human “driver” through a technology that links the drivers mind to the Avators body…!! Is it me!? I think I will need more than special glasses…

The list of 3D films is growing. Virtually all Dreamworks animations will now be in 3D, and George Lucas is remastering Star Wars in 3D. I am told that the new 3D format does not give you headaches (which is comforting). They are shot in two frames, one for the left eye and one for the right (probably lost on me as I’ve been virtually blind in my left eye from birth). The projector buffers the left and right streams and projects them in alternation…apparently. Cinemas need to install a special screen and digital projectors after which there won’t be much saving on Euro 100k, but current showings are commanding a ticket price of about double the norm.

So, it all sounds a bit far away from being mainstream and certainly a long way away from being a hotel room experience. I, however, am more looking forward to Wall street 2 which will be in hotels in mid 2010 (Filmbank). It is 20 years since Gordon Gecko was imprisoned for his actions…? and the film begins with Michael Douglas being released from the Pen to find Shia LaBeouf  (Transformers) engaged to his estranged daughter. The film rebuilds Gecko’s financial career in a mid 2008 banking environment, so full of “Hedge fund managers”, “bad banks” and “bailouts”.

I can’t wait!

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