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About Juan Aguirre

Acentic’s Vice President Business Development, Juan Aguirre, has a long history of involvement in broadband and IPTV services.  Having over 10 years of experience working for one of the first IPTV middleware providers deploying with major telcos, he now enjoys seeing many of the early innovations he has participated in become mainstream. Passionate about the hotel and travel industry, he could be described as an international road warrior.

Thursday, December 10, 2009

Pop goes my diet

by Juan Aguirre

Hi, you may think that I’m behind times but, yes, video on demand has finally hit my home in the UK. No longer do I have to trek down to the local video store in the great British drizzle…I now have a huge selection of titles provided straight to my living room. Unfortunately the releases are rather old. Our consumer PayTV operators obviously don’t have the same access to early release schedules as we do. But I am now part of the millions in the UK that watch a VoD title every week.

I walked into a hotel last week thinking about what I was going to do for the evening- have dinner in the hotel restaurant or walk into town and have dinner there. The great thing about hotels is that you get the choice just like at home really. Well, the same can be said for entertainment. Now that I have movies just one zap away (yes, not a click, a zap. W are talking about TVs not PCs) at home watching movies has become a habit and it now impacts my behaviour on the road. The other choice for me was obviously finding where the local cinema is, paying a taxi to get there and then watching a movie in a language I don’t understand. Not very appealing! So after my healthy dinner (I have to keep fit for my tennis tournaments) I went up to my room and there I was presented with multiple choices: a choice of movies but also the possibility of a free popcorn bag should I purchase a movie- now, that is better than my home experience! So please, don’t tell my wife or tennis trainer but I settled down to watch a movie that we’ll only have in our homes in 6 months time and I indulged in a bag of fantastic popcorn.

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