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About Juan Aguirre

Acentic’s Vice President Business Development, Juan Aguirre, has a long history of involvement in broadband and IPTV services.  Having over 10 years of experience working for one of the first IPTV middleware providers deploying with major telcos, he now enjoys seeing many of the early innovations he has participated in become mainstream. Passionate about the hotel and travel industry, he could be described as an international road warrior.

Monday, December 14, 2009

Global Warming and In-room Entertainment

by Juan Aguirre

With the onset of winter we have started to see an increase in the number of movies watched in our hotel sites. Yes, just like for the hotel restaurant the viewing of in-room movies can be impacted by the outside weather conditions! A glorious sunny day will always encourage me to take a stroll into town and find a nice restaurant and take in the local sights and culture. A wet and cold miserable evening will, on the contrary, lead me to the hotel restaurant and then to my room where I’ll sit back and enjoy a movie and, in one great hotel I have previously mentioned, a free bag of popcorn. So whilst I do encourage hoteliers to prepare for winter by investing in a quality in-room entertainment and Internet system, I would suggest they don’t forget the essentials such as heating. This evening I have precariously perched the hairdryer on the desk and left it on for 1 hour in an attempt to heat up my room. Not only is the noise deafening but I also realize that I am damaging the environment through high energy consumption which, as we are all too aware from the current Copenhagen summit, leads to global warming. That same global warming, which may temper our winters and encourage guests to take a stroll down town rather than eat in the hotel restaurant and then watch a movie.

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