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About Alistair R. B. Forbes

Alistair Forbes, who served as Acentic´s CEO for seven years,  is a highly experienced and creative international managing director with 30 years experience in both retail and business-to-business environments.

Monday, May 03, 2010

The Simplicity of an Alarm Clock

by Alistair R. B. Forbes

Recently spotted in a hotel bedroom: An alarm clock with the following instructions written on the top:
 
1. Press and hold the “Alarm 1” or “Alarm 2” button until the “Alarm time” appears on the display. Press the “settings” knob and the “alarm hour “ will blink
2. Rotate the “settings” knob to change the hour and press to set
3. Rotate the “settings” knob to change the minutes and press to set
4. Rotate the “settings” knob until “source” appears on the display and press to select I-pod, buzzer, AM or FM and press to set
5. Rotate the “settings” knob until “exit” appears on the display and press to exit

Honestly, after all that would you be confident that your alarm will go off at the right time? Just use the TV system…it’s much more simple!

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