We’ve recently partnered with Filmbank in a promotion to brand hotel key cards, TV banners, trailers, turndown cards, and meal-deal promotions with artwork from new movies that are available on digital TV within the hotel.  One example is our work with UK Marriott, where we distributed 10,000 key cards in February branded with artwork from the film, Sherlock Holmes.  We chose to measure this promotion closely to show hoteliers the benefits and increase revenue that PayTV can bring to their hotels.
The results from the promotion were huge! Guests with the Sherlock Holmes (or Angels & Demons) card were much more likely to spend more on PayTV in-room movies than those guests without the branded key card. Many guests liked the key cards so much they saved them as a collector item, which might entice them to book other hotel rooms to extend their collection of key cards branded with different movies on them. The key card promotion assisted in increased sales with 93% higher revenue in the hotels carrying the promotion. Not only did the films that were promoted have increased sales in the hotel room, but there was an increased awareness among guests for the concept of film offerings as a whole. 
Acentic is very proud to have been a part of this promotion with Filmbank and looks forward to participating in further promotions of this kind. Acentic works with Filmbank often, as it is responsible for providing the widest range of movies to hotels in 10-12 weeks after the cinema release.
I see many opportunities for Acentic and Filmbank to work together to reach better revenue generating PayTV plans for hotels, allowing hoteliers to make the most of Hollywood and reach hotel guests’ high expectations.