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About Richard Robinson

Richard Robinson is a 20-year veteran of the media industry, including 15 years spent in hotel television technology, and has been an executive director at Acentic since its founding in 2003.
As CEO of Acentic he will continue to focus on extending Acentic’s digital TV and high speed Internet access (HSIA) services throughout the European market and to the Asia-Pacific region, the world’s fastest growing hotel market.

Monday, February 14, 2011

Cross Promotion Across Platforms

by Richard Robinson

Imagine sitting in a hotel bar and buying a movie and Internet bundle on your iPhone so you can access the hotel’s WiFi. When you’ve finished your drink, head upstairs to your room and watch the movie you purchased on your television. At the same time, you can access the Internet on both your laptop and iPhone, without paying twice.

Up until now, the hotel industry has lacked true convergence between the TV user interface experience and the interface used for high speed Internet access. Hotels need to embrace this new approach where guests can pay for the Internet, surf the web, buy movie bundles and utilize guest services on screens across all platforms, such as the television, laptop, iPad and smart phone.

The challenge for hoteliers is to create the same look and feel across the board so that hotel branding is consistent on the “purchase page” of all platforms. Once the hotel masters that (done easily with Acentic’s Core GUI cross-platform approach), they can also cross-merchandise. This is a huge step forward to build new revenue streams. On the log-in pages where movies are advertised, hotels can now upsell with incentives to buy the full bundle package for use on all devices.
 
Acentic’s Core GUI also allows the guest to access the Internet from two devices. For example, as mentioned above, someone with a laptop and iPhone can access the Internet on both devices, but pay only once regardless of where they are in the hotel – their room, the bar or restaurant, lobby or other public areas.
 
Acentic is offering this convergence now as a chance to boost revenue. In hotels that have launched the Acentic Core GUI together with Acentic Horizon high-speed Internet solution, the overall revenue has increased by an average of 41 percent compared to the previous year. This innovation is making the hotel stay much easier and more satisfying for guests. In addition to the direct revenue increases, these new products and features are driving a major impact on GSTS (guest satisfaction).

Let’s give guests a more enjoyable stay and less headaches while making money on more bundles purchased!

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