Targeted advertising technologies provide a unique opportunity for hoteliers to have multiple revenue touch points with a very desirable audience at times when they are most receptive. Hotels are not yet taking full advantage of these advertising opportunities but now they can. Hotels wishing to benefit from this new media need a reliable platform that also allows them to maintain control over the type and frequency of advertising shown. Acentic Media, launched today, is such a platform. It enables hotels to offer an integrated package of media options to advertisers through the guest information channels on the TV where video, animation and graphic content can be displayed. Brands can also engage with guests via the hotel's Wi-Fi offering and through sponsorship of the in-room movie guide. The options are all measureable providing a truly accountable opportunity. Moreover, optimised multiple bundle offerings help promote the true convergence across all the devices modern guests use (television, laptop, iPad, or smart phone).

Hotels can offer advertisers cost-effective targeting of their customers in a truly specialised way. Imagine having guaranteed exposure to all guests, with time sensitive messaging and remote update capability, as well as offering an adaptable multimedia hub able to utilise existing marketing materials. Being able to offer truly scalable options also gives advertisers the ability to test market in a controlled environment. All of this can be achieved with a targeted advertising platform.

Without a doubt Acentic media will provide hotels with incremental media earnings possibilities and will leave their customers with a richer experience.