Last week was a source of considerable domestic disturbance as I stayed glued to the TV screen at home to watch some of the six Nation’s Rugby games. And the situation didn’t improve after France lost to England in what we call “Le big crunch” and indeed it was a bruising affair which cost me a fortune in bets. Let’s not get into why France should have won that game or a number of you will be calling me a bad loser (rightly so I admit). What was interesting was the run up to the game and how the overall experience was shared whilst being on my own in front of the TV (my wife having stormed out mumbling something about Rugby being a barbarians sport). The whole event started way before kick off time with numerous Facebook messages, tweets and other social media exchanges, it continued throughout the match with exchanges between myself and rugby fanatics dotted around the globe. It was also accompanied by the downloading of a gaming application and a rather amusing mobile phone rugby game and database. Ultimately the mobile device became an essential element of my TV experience making me interact with numerous people and through the downloaded applications now following me permanently even though the game is long finished (and for me forgotten!). The interesting fact here is that mobile applications are not replacing the TV viewing experience but enriching via great synergies. Acentic’s mobile application suite will shortly bring guests new interactive experiences that should not only enrich their stay but also extend it beyond their check out.