For some of our non-hotel industry readers this may come as a surprise but High Definition is finally entering the hotel room on a large scale. The largest roll out currently underway is in the UK with one Group deploying HD in over 10,000 rooms. The hotel industry has been a keen promoter of proven technology hanging on to CRTs and analogue TV for as long as possible. The move to LCDs and HD, it was hoped, would put an end to the array of scathing comments in the guest complaint cards about snow on the TV and televisions the size of postage stamps. Adding LCDs and HD to hotel rooms has not only been saving considerable paper (for the guest comments) but it's been increasing usage of the TV screens as well as VoD with dramatic revenue growth for hotels. Just as Acentic expected. What we hadn’t expected was the increase in room service demands, which can be linked to the introduction of  the new HD systems. It seems that people are hanging out in their rooms more often these days to catch up on high definition television and movies and what goes better with that than late night cheeseburgers? Our apologies to the hotel chefs who have seen their work load increase. If we add our High Speed Internet Access platform and mobile applications, which are now enabling guests to roam within the hotel with their mobile devices, it’s not just in-room dining that will have increased.