I find it interesting how many guests now expect broadband Internet for free within a hotel room. I suppose most hotel guests are unaware of the fixed costs that a hotelier must incur to have a quality broadband system that delivers reliable connections day in and day out. Non-functioning broadband can lead to high costs for the hotelier. This was a problem that I recently discovered while on a stay in a European airport hotel. I entered my room after a long flight and I was eager to start working and listen to the champions league game over web radio. I proceeded to remove all the paper from the desk. That’s another random thought I had, do guests actually read all that clutter on the desk of the hotel room? Hoteliers should check out our iTV and mobile applications for intelligent guest communication. After removing the paper, I sought to connect to the web. My immediate reaction was to find the WiFi network. That was non-existent. I next looked for the wired connection, which led me to look in all the drawers of the room and even the closet for that elusive cable. After a while of searching I had to take the elevator down to reception, who directed me to the concierge. Finally I was back up to my room and 10 minutes later I received a visit from a very apologetic member of the hotel staff who handed me the prized cable. It still only took me 10 minutes of trying to get the connection to work, 10 minutes on a helpdesk line to someone on the other side of the planet who told me she would warn the hotel technician. At least a half an hour later I had to once again call reception who immediately sent a technician up to replace the faulty modem, only to find that the connection still didn’t work. After all of that, they gave me a room change where everything worked perfectly. How much time/effort/money do you think that cost the hotel?