My latest tour through London has taken me to the hottest hotels around town, such as the Crowne Plaza London City and the Wyndham Chelsea Harbour. I also had the pleasure of popping into The Langham with our Head of Content design, Peter Torbet. Peter was visiting the Langham to work on some new features to the In-Room Entertainment menu with the hotel’s marketing team. After seeing the brilliant work he had done so far, I made a comment about everything being so "pink" and asked why this colour was all over the Television screen. "You'll see when we get there" he said. Indeed, looking around this beautiful property and the rooms, I had to realise that everything was even more "pink.”

I could tell right away that The Langham TV and Internet portal that Peter and the Graphics team worked on was completely in-line with the hotel surroundings. I could immediately feel that Acentic had not just put in our product, but tailored it so that it would fall right into this space completely naturally. Rumour has it that tourists visiting London will get picked up at Heathrow by Taxis and will simply jump in the cab and request, "take me to the pink hotel!" Every single taxi driver, and there must be thousands, will take these guests to The Langham - no questions asked.

This all goes to show how a brand and the associated styles can really impact a guest's, and even the taxi driver's, memory. When developing Acentic’s latest Panorama HD and Horizon product and the fully customizable graphical user interface, the Core-GUI, it was of paramount importance that any and all styling and branding requests could be fulfilled. Paired with the improved user experience that was developed through years of customer feedback, you simply can't avoid getting the feeling that the customer had chosen just the right product for such a fabulous place.