I have recently overheard a few discussions about the death of video on demand (VoD).  The talks described how internet delivered VoD to “connected LCDs” would mean the end of system integrators, but also it would be the end of all the established cable operators and satellite based PayTV companies. I must admit, it all sounded a bit extreme, but it did make a compelling argument for the uninitiated to invest in a connected LCD. At a recent conference attended by many of the leading cable operators, the Over the top (OTT) content services were looked at and analyzed in depth. The implications could be huge with new players. It makes me think of the hungry Internet giants coming in and competing effectively with established players who have massive network investments in place. However, reality is different, especially in Europe’s highly fragmented content market. With studios keen to protect their content, premium HD content is available only through tried and tested controlled networks with hardware-based security systems. Add to that specific rights for content commercialized in hotels, it may be some time before viable OTT services can be legally delivered to the guest’s TV. Acentic is however, immigrating its platforms to leverage the cloud through controlled and secure connections giving hoteliers the benefits of the cloud while providing the Studios with peace of mind.