Online transactions have gone up over the last decade; of that, there is no doubt. Consumer behaviour has changed dramatically, a change seen in online shopping and with online reservations. With the help of today’s savvy technology—iPhones, smartphones, tablets and laptops—online shopping has gone from a trend to a ubiquitous part of the consumer landscape. We are so used to online purchases that a 2010 Social Shopping US Study (seen here) found that 80% of the survey participants strongly preferred to do their own research and shopping online rather than speak to a knowledgeable sales associate in-store.
 
So why shouldn’t such purchase methods be an option in hotels? Wouldn’t it save guests time, money and unnecessary stress? After all, in the current hospitality market, smart hotel in-room technology is just as important as a comfortable bed—travellers are no different than the average consumer. And, in-room TVs and interfaces have developed so much that they are able to adapt to numerous features, so the technology is certainly there.

Acentic’s latest reservation and ordering on-screen app embraces the technology of today. With the new intuitive Guest User Interface, hotel guests will be able to operate multiple reservations and orders for several hotel facilities and external facilities. From the hotel TV, they will be able to order room service, laundry service, restaurant bookings and more. They will then receive direct confirmation messages or further information regarding their orders and reservations, completing the communication. Let’s start communicating with guests, while offering them the familiar ease of online-shopping via the hotel in-room TV.

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